PROMOTION STRATEGY
In the part of promotion of KFC are quite variety promotion. The first thing, making about special menu that is very interesting. KFC is the leader of fried chicken menu until after trying to expand a greater variety of products by taking aptitude that is fired chicken and taking to develop to become new product for consumer can comfortable to buy.
Besides, KFC is trying to create a new image will be a healthy product by taking new menu to expand to target group of consumer who take care them health.
These promotion are key factors for successful of KFC brand. These thing are factors bring to world’s top brand and consumers are accept this brand for a long time.
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