PROMOS

PROMOTION STRATEGY

           To step into a Global Brand of KFC is not easy .KFC needs to do more than a strategy to reach this point. First, access to target group of consumers as well by branching out in many spots and there are variety to appease the lifestyle and passion of individual consumers that is more specific and communication to the media in marketing such as advertising on television or whether it is the Above the Line and Below the Line to cover most of the marketing communication. Then, it also underscored the internet. And important, communication through direct mobile phones to consumer even more.

           In the part of promotion of KFC are quite variety promotion. The first thing, making about special menu that is very interesting. KFC is the leader of fried chicken menu until after trying to expand a greater variety of products by taking aptitude that is fired chicken and taking to develop to become new product for consumer can comfortable to buy.

           Besides, KFC is trying to create a new image will be a healthy product  by taking new menu to expand to target group of consumer who take care them health.

          These promotion are key factors for successful  of KFC brand. These thing are factors bring to world’s top brand and consumers are accept this brand for a long time.